Take the next step in sharing more about your tourism property
WHILE THE MARKET IS NARROW, GO DEEPER
We are all way too familiar with the reasons that business is tough right now.
Getting more people through the door is everyone's goal, and we can help you do that.
While the available market is narrow thanks to closed borders and other restrictions, the best way forward is to go as deep as you can with the market you do have access to.
The proportion of people in Australia who have accessibility needs is massive, and this market is generally not targetted by tourism operators.
The people who need to know more about your property is anyone with access needs, whether due to disability, age, accident or illness. Their needs may be temporary or permanent.
A few quick stats (that may surprise you!)
- Did you know that 36% of households in Australia include a person with disability?
- Or that nearly 20% (4.4 million) of Australians live with disability and less than 5% of them use a wheelchair?
- Plus, half of all people over 65 have a disability (that's 3.7 million people), and the many people in the other half will have some limitations.
WHAT IS INCLUDED IN A VERIFIED PLAN?
Site Visit and Accessibility Assessment
Travel For All will visit your tourism property to undertake a complete audit of the current operations and facilities as they relate to the customer journey for guests with accessibility needs.
We will take a lot of photos, to illustrate the customer experience as documented in the assessment.
Verified Directory Listing
Travel For All will create your listing and upload all the relevant information, photos and video.
Your listing will include the normal fields that you include on all listing sites - plus the accessibility information we have collected and the photos.
Your listing links to your detailed accessibility statement, which guests can easily download.
The listing includes a Verified badge for high visibility, and will be presented at the top of search results.
Link to your Travel For All listing from your own website.
Visit the Port Arthur Historic Site in the directory to see a verified listing for a large site.
We provide training for yourself and your team members.
You will receive access to all online training courses as they are developed.
Your employees will visit a customised branded enrolment page to sign up for training.
Current training: An Introduction to Disability. An Accessible Travel course is in development.
Marketing and Promotion
Your listing will be promoted to our community of travellers with accessibility needs through the Travel For All Newsletter and in the Traveller Forum.
Your listing will also be shared on social media (Twitter, Facebook, Instagram, Pinterest).
Blog Post and Promotion
Create a post to promote your business, a special offer or anything you like. You write it and we will:
- Publish on the Travel For All Accessible and Inclusive Travel Blog
- Promote in the Travel For All Traveller Forum
- Include in one issue of the Travel For All Newsletter
- Share at least once on each of our social media channels (Twitter, Facebook, Instagram, Pinterest)
Accessibility Consultation Report
Following a review of your property and website, recommendations will be made as to how you can improve the accessibility of your business.
You will receive a detailed written report highlighting additional accessibility services or facilities that you may wish to consider offering. We can refer you to appropriate providers to implement changes, as required.
GET IN TOUCH
Let's talk about the Travel For All Verified Plan