WE WANT TO HELP YOU FIND MORE CUSTOMERS

 

Share more information to help people with accessibility needs choose you

WHILE THE MARKET IS NARROW, GO DEEPER

We are all way too familiar with the reasons that business is tough right now.

Getting more people through the door is everyone's goal, and we can help you do that.

While the available market is narrow thanks to closed borders and other restrictions, the best way forward is to go as deep as you can with the market you do have access to.

The proportion of people in Australia who have accessibility needs is massive, and this market is generally not targetted by tourism operators.

The people who need to know more about your property is anyone with access needs, whether due to disability, age, accident or illness. Their needs may be temporary or permanent.

A few quick stats (that may surprise you!)

  • Did you know that 36% of households in Australia include a person with disability?
  • Or that nearly 20% (4.4 million) of Australians live with disability and less than 5% of them use a wheelchair?
  • Plus, half of all people over 65 have a disability (that's 3.7 million people), and the many people in the other half will have some limitations.

WHAT IS ACCESSIBLE TRAVEL?

For some business owners, the term 'accessibility' will equate in their heads to cost and hard work. That is a myth we need to dispel.

Accessible, or inclusive, travel is about equality. It is about everyone being welcomed as your guest.

This is about more than compliance, wheelchairs and dogs – all of which are very important. Accessibility is about facilities, information and attitude.

It is not always about expensive changes to your property. In many cases it is about sharing more information about you so that people can make decisions for themselves about whether your tourism property is suitable for their individual needs.

Simply stating that your property is accessible is meaningless and has the risk of creating unrealistic expectations for your visitors and guests.

We asked people with accessibility needs a few questions and found that:

  • 67% of people are unable to easily find the information they need when they plan travel
  • 80% of people said friendly and helpful staff was a key factor in determining the accessibility of a property
  • 70% of people would travel more if they could be confident a tourism property was suitable for them

Research has also shown that people with disability travel at a similar frequency to other travellers, are very loyal and tend to travel in groups.

The services we are offering at Travel For All are about helping you provide detailed information for this market so they have enough information to decide that yes, they can visit your property and be confident their accessibility needs are met.

Learn more about accessible and inclusive tourism

WHAT IS INCLUDED IN TRAVEL FOR ALL SERVICES

Seeing Eye Dog

Accessibility Assessment

We give you all the checklists you need to collect the information to help your potential guests.
These will suit all tourism businesses, big or small. Complete the details that apply to you and leave the rest.

Wheelchair

Directory Listing

Your listing will include the normal fields that you include on all listing sites - plus the accessibility information you have collected.
Your listing links to your detailed accessibility statement, which guests can easily download.
Link to your Travel For All listing from your own website.

Plane And Palms

Verified Listing

Choose a Verified Plan and Travel For All will visit your property and undertake the assessment for you, take photos and upload your complete listing.
Choose the Essential, Standard or Premium Plan and you can add-on verification. We will visit your property after your listing is complete and verify all details.
Your listing on Travel For All will include a Verified badge.
(Tasmania only, for now)

Tourists

Training

We provide training for yourself and your team members.
You will receive access to all online training courses as they are developed.
Current training: An Introduction to Disability. An Accessible Travel course is in development.

Elderly Couple

Marketing and Promotion

Your listing will be promoted to our community of travellers with accessibility needs through the Travel For All Newsletter and in the Traveller Forum.
Your listing will also be shared on social media.
(Included with Verified Assessments and the Premium Plan. Available as an optional add-on for other plans)

Family Walking

Accessibility Consultation

Following a review of your property and website, recommendations will be made as to how you can improve the accessibility of your business.
You will receive a detailed report.
(Included for Verified Assessments only. Available as an optional add-on for other plans)

FAQs

We get it. We know money is tight, which is why we have put together a range of plans to suit different businesses and different budgets.

We have also made all the Accessibility Toolkit plans available on either a monthly or annual subscription.

Visit the pricing page to see all the options.

Travel For All is new and the directory, as a standalone service, will take time to grow and bring you the traditional benefits of a directory.

However, your listing is valuable and can be used to make your marketing and communications stand out. You can share your listing link, or the accessibility detail PDF to:

  • help with booking and reservation enquiries
  • promote on your social media channels
  • link to on business cards, flyers and brochures
  • reference in print and digital advertising
  • give travellers the information they need no matter where they find you, by including a link on other directory listings

Your listing in the Travel For All Directory includes the facility for travellers to leave reviews. This provides a central place for reviews and feedback on accessibility and inclusive.

Minimum access standards do not guarantee accessibility.

Read a summary here of some of the issues, including a link to a more detailed article.

At Travel For All our philosophy extends beyond compliance. It also extends to people who will never be considered under regulations.

We are looking at anyone with accessibility needs, whether due to age, disability, accident or illness. It may be temporary or permanent. There may be just one thing they need in place to be able to visit you, or they may have a range of access needs. Their limitations may be mobility, sensory or communication.

We also believe that the term "fully accessible" is meaningless. Accessible to who? Everyone with accessibility needs is different and has specific needs. You are unlikely to find any place that is fully accessible to everyone.

Don't panic! If you are ok filling in online forms, then this is pretty straightforward.

Our Help Centre includes articles taking you through the process step by step. This includes screenshots and videos to show you exactly what to do on the screen. [URL]

If you really don't want to do the technical aspects once you have completed your checklists, then we are able to do that for you if you purchase the White Glove Service add-on. Just send us your checklists and photos and we will do the rest.

Learn more about the White Glove Service and other add-ons. 

Of course this will depend on the type and size of your business.

You will find that you can complete a large part of the checklists at your desk, based on everything you know about your business. You then need to walk around the property to take photos (and video if you like), and take some key measurements.

For small businesses, for example a boutique hotel or B&B, allocate 3-4 hours to do everything well.

We know the time investment will be worth it for you. All marketing takes some time and energy, and this is no different.

We can help you save some time. Once you have completed your checklists, we can upload everything to Travel For All if you purchase the White Glove Service add-on. Just send us your checklists and photos and we will do the rest.

Learn more about the White Glove Service and other add-ons. 

No, not at all.

We expect that many businesses will have some photos already that are used for a standard listing. You will need these photos to upload to your listing. They show in a slideshow at the top of your listing page.

For the accessibility assessment, we ask that you take photos to illustrate the additional information you are sharing about your property. For example, show the bathrooms available to visitors and guests, show the parking area, show the entrance to your building. You are able to share as many images as you like in relation to the accessibility of your property.

How do you handle enquiries at the moment about accessibility?

Does every staff member know every piece of information and able to help every traveller with all the answers?

For most businesses, that is unlikely. Especially considering the need to employ casual staff in busy periods.

To best answer questions, you need to document and prepare your accessibility information and have it available for all enquiries.

Create your listing on Travel For All and having a full accessibility statement readily available will ensure no mistakes are made in what people are told.

This eliminates problems when guests arrive as they will know what to expect.

Adding "enquire about accessibility" on your website or marketing channels means that many people simply won’t bother, they don’t want to spend the time and go through the hassle. They will just move on and book somewhere else.

Making a commitment to accessibility by using Travel For All, will make you stand out.

Yes you can!

While we are focusing our initial marketing efforts in Australia, we welcome tourism operators from anywhere in the world.

As we have indicated, because we are new, the directory as a standalone benefit will take time to develop. For now, we will list all tourism businesses from outside Australia in one section of the directory so everyone can find you.

Your listing is valuable and wherever you are in the world you can share your listing and show your potential customers the information they need before they book with you.

You can share your listing link, or the accessibility detail PDF to:

  • help with booking and reservation enquiries
  • promote on your social media channels
  • link to on business cards, flyers and brochures
  • reference in print and digital advertising
  • give travellers the information they need no matter where they find you, by including a link on other directory listings

Your listing in the Travel For All Directory includes the facility for travellers to leave reviews. This provides a central place for reviews and feedback on accessibility and inclusive.

Please note that our prices are in Australian Dollars.

Guarantee

GUARANTEE

We understand that buying something new, and a little different, can be a risk.

That is why we are taking on the risk for you.

If you join us at Travel For All, have a look around and then decide this isn't the right direction for your business, then let us know within 7 days of purchase.

We will refund your purchase and cancel your subscription.

Note: This guarantee does not apply if your listing has been published and your accessibility statement created.

Now is the time to share more information about you

Let your potential guests know that you can offer what they need

Are you ready to get started?

WE WILL HELP YOU EVERY STEP OF THE WAY

Once you decide to get started, here is what will happen

  • Your account will be set up on Travel For All
  • We will email you and show you what to do first
  • Our Help Centre articles will show you exactly what to do, and in what order (including step-by-step videos)
  • You will very soon have a brand new listing on Travel For All, that you can link to from your website, other listing sites and anywhere else you like
  • You will save time by having all the information you need to answer the enquiries you receive from people with specific needs
  • You will get a good feeling from knowing you are doing the right thing to help many many people
  • Your guests will be happier, knowing what to expect when they arrive
  • Your property will appeal to a larger section of the available market. Get ready to welcome more guests!

GET ORGANISED NOW FOR THE PEAK SEASON AHEAD

Summer is coming, and after the year that has been, we need it.

Everyone is ready to get out of the house, go somewhere, do something.

Make sure you are ready for that rush and able to offer more people the information they need to choose you.

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